Dupage Medical Group is a multi-specialty physician group that spans the greater-Chicago area. They came to Zehnder to reimagine their entire online experience for their patient base.
Approach & Problem
We used human-centered methods to understand the needs of both their patients and physicians. After exploring the existing DMG experience and conducting interviews with members of the organization, we found that they had an overwhelming amount of important healthcare content in the form of 50+ health-related websites, physical pamphlets at their offices, and physicians’ blogs. We realized that patients needed a way to more seamlessly browse health, physician, and location content while physicians needed an easier way to publish health content online and attract new patients.
As a result, we designed an experience that houses health topics, physician, and location information all under one roof, in one browseable experience. The new design leverages an information architecture that interweaves health topics with articles published by DMG physicians along with physician bios and location information. Patients can browse content written by the same physicians they can book an appointment with while physicians have a means to publish health articles related to the conditions they treat.
My Contributions & Team Makeup
I led research, information architecture, interaction design, visual design, and production execution. I also worked closely with the client, account executives, my design manager, and engineers to see the website to production.